Online media and online business are essential to the current world. The digital platform lets you connect with your consumers in different ways and increase your brand’s recognition, while attracting customers to your service or product. You can also increase traffic to your website from social media such as search engine results, social media and other websites. This can increase your revenue opportunities.
Digital media companies create production, distribute, or exploit digital content in different forms and across a wide range of platforms. Podcasts, video, blogs and e-commerce websites are some examples. Some of these businesses have a subscription model, similar to the traditional newspaper and magazine models, in which users pay a fee to get access to content all month long.
Digital media offers new revenue streams that were never available before. It is vital that media companies understand these new options, and how they can be used to their advantage.
The three major categories of digital media are owned or earned media, as well as paid and earned. Owned media is the content that your company owns and controls including your website, blog and social media channels. The more owned media an organization has, the more visibility it will receive in search results pages. This is why it’s important to optimize all of your owned media for SEO, so that the search engines can find and rank it. Paid media refers to things such as PPC as well as social media advertising and advertising that retargets. Earned media is the content shared by your customers, which can help you build your brand like recommendations on social media or e-WOM (electronic word of mouth).
